There has been a lot of talk about the USPS being in financial trouble; the closing of post offices; and downsizing of its work force. The debate over what is driving their poor financial status is a separate debate and one that is extensive. One aspect of those declining revenues is the proliferation of social media reducing their key profit center: first class letters. People prefer to text; use face book or other forms of communication. Well what about direct mail?
Last year according to the Direct Marketing Association (DMA), every dollar spent on direct marketing advertising resulted in over $12.00 in direct marketing-driven sales. In 2010, over $150Billion was spent of direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Direct mail is on the rise and is working in conjunction with Multi Media. Direct mail is helping to drive consumers to the internet to make purchases.
One of the keys to smart marketing is knowing how to design and manufacture the direct mail products to take advantage of the USPS regulations and keep postage and low as possible. The USPS is working on new regulations for Folded Self Mailers. There is not a proposed date for implementation, but since their comment period ends in September, our Certified Mail Managers here at McCormick Armstrong guess these will go into effect with the next postal increase in January, 2011.
One of the key changes is a maximum size change from 6.175X11.5 to 6X10.5. There are also several regulations for those marketers that would like to stay away from tabbing.
It’s imperative for designers to know what the new standards are to help their clients reduce postage costs. You can go to www.usps.gov to view the postal changes. After you are comletely confused call us at McCormick Armstrong for the “skinny”. We’ll consult with you with one of our Certified USPS Mail Managers to see to it that you maximize your investment and get the best return possible. Call us today at 316-264-1363 or email us at email@example.com. Visit us at www.mccormickarmstrong.com