Anyone involved in the printing industry has noticed the effects of the economic recession on the print industry and maybe you’ve even experienced issues first-hand such as, a certain organization’s print advertising expenditures decreasing or the increasing presence of digital media. Simply put, print buyers have decided to cutback their printing expenses while putting more emphasis on social networking, e-mail blasts, and their website for advertising purposes, as well as, establishing publications on-line. These actions make perfect financial sense because of the lower cost to distribute your advertising material but do these marketing channels get you results? Marketing and advertising experts suggest that print is still the most effective marketing channel available. That opinion may be difficult for some to agree with but if you do your homework you will find that the proof is in the print.
According to the Direct Marketing Association’s 2012 Response Rate Report, the rates for letter-sized direct mail were 30 times higher than those for e-mail. The personalization that can be done with print also allows marketers to better direct their marketing efforts. Rising USPS prices have deterred some print buyers from diving into direct mail but that’s why McCormick-Armstrong has two certified USPS mail managers up-to-date with all USPS regulations and willing to provide you with cost-effective solutions! Other forms of print advertisng have begun to increase with the positive economic outlook.
IBIS World, a well-known marketing research firm, stated in their 2012 Print Industry Report that,”the modest economic recovery will favorably affect the printing industry” as more and more businesses can start to increase their budget allocations for print. With that said, the present day job of marketers has become more difficult than ever because consumers are so spread out amongst a variety of marketing channels, none of which have proven to be a stand-alone method. Printers have begun to diversify into cross-media products because they understand that print can provide even more value if partnered with other forms of medai. If you’re not sure about how print can work with your marketing plan it couldn’t hurt to reach out to the print experts at McCormick-Armstrong.
McCormick-Armstrong has positioned itself as a printer that has an answer for our client’s marketing needs from flagship publications to fulfillment. We can also provide promotional products through our creative division, OnPoint Specialty Products, to add that “Wow” factor. Find out for yourself and fill out the form below to be contacted by a representative of McCormick-Armstrong. Would love to hear your opinion of the printing industry and if your print is providing value for you.