Many companies using print as a marketing medium will engage their printer at the tail end of the planning cycle.  At this stage, after the design, and with limited time prior to deployment of the printed product, your manufacturing partner, has limited resources and time to help contain costs and maximize the ROI of your collateral advertising.   Involving your printer earlier in the production cycle, will ensure that they are delivering the most cost effective product, using the best resources available.  Saving costs due to efficient sizes, mailing configurations, raw materials and distribution are all ways to bring more value to your print marketing.

Raw Materials

Stock (paper) can exceed 50% of the manufacturing cost.  The last 12-months have been fraught with numerous paper increases.  The planning of incoming raw materials can be just as important as the planning of the final distribution of a printed product.  McCormick Armstrong has over One Million pounds of paper with over 36 SKU’s in its warehouse at any given point in time.  McA also has 24 hr access to one million square feet o f paper warehousing at our disposal through are strategic partners.  In many cases, we can purchase paper in advance and store it on our floor to lock in pricing long term, or create a program that cuts the cost of raw materials tied directly to a customized program built around your needs. 

Warehousing and distribution

Getting your products into the hands of your prospects and customers the most efficient way can save thousands of dollars.  In some cases, it is warehousing and fulfillment.  Our strategic location can impact those costs significantly.  In other cases it is getting the product in the mail stream the most cost effective and efficient way driving more revenues in a shorter time frame.  With two USPS certified Mail Mangers on site, we can counsel you maximizing your response and minimizing your distribution costs.  The key is to have a distribution plan that is in concert with your goals, planned at the design stage to take full advantage of the best practices that exist in the industry.

Summary

McCormick Armstrong is financially secure and has a core competency in securing raw materials and the distribution of the finished product.  Your cost of marketing with print is not just the manufacturing cost.  Let us help you maximize your efficiencies and costs of incoming and outgoing product and materials, increasing the value of your print marketing.  Call us today at 800-733-1363 or check us out on our website www.mccormickarmstorng.com.  Let us bring value to your next marketing project.