Advertising and marketing is used to create brand awareness and aid the selling of products and services. There are several channels’ to choose from and in this economy, it is import to spend your marketing dollars wisely. Marketing has two primary ”buckets” to choose from: a) Inbound; and b) Outbound. Outbound Marketing has been around since the first product was sold. It is the major player when maximizing your ROI for marketing expenditures in the realm of Multichannel Marketing. It takes several forms: direct mail; e-grams; space advertising and others. Inbound marketing is newer and tied to the advent of the internet. It also has multiple options to choose from: Website; Search Engine Optimization (SEO); Social Media (face book, twitter, LinkedIn, and others.
Deciding which channels to use with a great array of Multichannel depends on your vertical markets you are going after and if you are a B2B or B2C sales company. It is important to understand your customer demographics and know which channels each market segment attracts the most. It’s important to know that the print medium, with direct mail as it’s primary vehicle, has been proven in multiple studies to far exceed all other marketing channels. In a previous post it is a huge aid in getting customers to websites to make purchases.
McCormick Armstrong can help you chose the Marketing path that is best for increasing your sales. You can reach us at www.mccormickarmstong.com , or call us at 316-264-1363. Let us help you increase your marketing ROI.