When working with jewelry companies, buyers tend to be very sensitive about issues especially when, for example, you print a gold watch on the same page or in line with a silver watch. What happens many times is that in order to get the gold watch yellow enough the silver watch takes on a yellowish hue to it. There are a couple of ways a printer can help prevent this. At McCormick Armstrong we use UCR/GCR….UCR is Under Color Replacement and GCR is Cray Component Replacement.
Here is how it works: When a client sends us a 4 color file we can replace some of the “dirtying” or under colors that can affect the overall hue of the piece with black. This is done with our prepress software and the result is removing the 3 colors that can cause the color to shift in the printing process. By replacing the under colors with black the image quality remains un-perceptively the same and the result is that you can print a bright silver watch directly in line with a bright gold watch and never cause the shade of each color to shift while running on press.
For many jewelry manufacturers that we have printed for in the past, this has always been a “hot button” for them and most print buyers for jewelry organizations will tell tales of a silver piece of jewelry turning pink, green or yellow. The good news is that this is a solvable challenge.
The challenge with skin tones is the coloration is entirely dependent upon ones ethnic background and thus is a challenge more due to the wide range of skin colors we humans all have. For example, a person from Ethiopia may be so black that their skin actually has a fair amount of blue in the shows or highlight areas. At the same time, a fair skinned person from the Netherlands may be so white their skin is almost blinding it is so bright with yellow in the highlights. On the other side of things, people that have a SW American Indian heritage may be very brown with a tremendous amount of red and black in the highlights giving them a dark “brown as a berry” type appearance. The challenge with flesh tones is that the “dirtying” colors can be a challenge to replace with black. For example: In the example above of the Norwegian fair skinned person, the dirtying color would most likely be yellow. If you replaced the yellow with black the flesh tone would then become very muddy in appearance. The same may go for the person that has a very black coloration to their flesh tone. If the “dirtying color happens to be blue it would be replaced with black and result can be an extremely flat appearance.
Our G-7 certification and discipline to that standard as well as our color management experience with System Bruner can help clients achieve their desired results. When it comes to skin tones, there really is no one piece of software or technology that will ensure every skin tone is an exact reproduction of the photograph. That said, the G-7 methodology and standards coupled with our experience and ability to partner with our customers is one of the strongest selling points McCormick Armstrong has.
Color fidelity and consistency will improve your printed products and help drive sales up, increasing your ROI. Check us out at www.mccormickarmstrong.com or give us a call today at 316-264-1363. You’ll be glad you did!