Printing goes green
Years ago, printing was not as environmentally friendly of a manufacturing process as it is today. Inks, solvents and chemicals in the manufacturing process were not eco-friendly. There was not much thought put into where the stock (paper) originated from, i.e. responsibly managed foresting versus rainforest timber depletion. There was little recycling of waste, which impacted our environment negatively. That has all changed
McCormick Armstrong not only believes it’s good business to be one of the “Greenest” Printing Companies in North America, it is our moral obligation to contribute to a clean planet for future generations. See our Web site, www.mccormickarmstrong.com, and click on Green Printing to learn what we’re doing and how we’re doing it.
One of our nation’s most eco-friendly renewable resources is paper made from responsibly managed forests
Properly managed and farmed forests actually produce more healthy trees than if they weren’t farmed. Paper can be recycled or will decompose in landfills extremely fast, while many plastics and other materials take hundreds of years to decompose. But, not all paper comes from forests that are managed in an environmentally responsible or eco-friendly way.
The Forest Stewardship Council (FSC) was established with the goal of promoting environmentally responsible, socially beneficial and economically viable management of the world’s forests, by establishing a worldwide standard of recognized and respected Principles of Forest Stewardship. There are several FSC certifiers; however, the Rainforest Alliance Smartwood Program is the largest FSC-accredited certifier that creates a “chain of custody” from the forest to the consumer, ensuring that all products that have the FSC and Rainforest Alliance bug come from certified manufacturing and distribution entities that are in compliance with all processes.
In addition to offering the Union Bug, McCormick Armstrong is FSC certified and Rainforest Alliance certified, offering those bugs on your printed materials as well.
So what does this mean to you, your print marketing and growing sales?
By having McCormick Armstrong print your products with the FSC and Rainforest Alliance bugs, you can show your customers that you care about the environment and the social and economic well-being of its dependent communities. Many Fortune 500 companies are using this to their benefit in marketing. For example, Lipton Teas increased annual sales by more than 10 percent after promoting the Rainforest Alliance Certified seal on-product and in advertising. It’s time McCormick Armstrong helps you increase your sales.
Let McCormick Armstrong help you grow your sales with marketing ideas and solutions. Contact us at 1-800-733-1363 or via email at firstname.lastname@example.org
To learn more about The Forestry Stewardship Council and The Rainforest Alliance, go to www.fscus.org or www.rainforest-alliance.org