The Gangnam Style YouTube Video went viral and as of the date of this blog has had over 709 million views! Why do I bring this up? Not only do you want your direct mail to be viewed, you want to keep your costs low and your ROI high. The better the ROI the better the change that you will dance like Gangnam Style.
The USPS is making several changes in January. If you use Direct Mail as a marketing vehicle, and you aren’t aware of these changes and are out of compliance, your postage could double and you won’t dance like Gangnam Style.
At McCormick Armstrong, we wanted to share the 3 Key different changes will occur in January.
January 5, 2013 the new Folded Self Mailer regulations will become effective.
Also the Postnet barcode will be retired and the Intelligent Mail Barcode will be used. (Remember, this includes Business Reply Envelope & Cards that we insert or stitch in)
January 27, 2013 will be the next USPS rate increase.
Attached is reference material for the new FSM (Folded Self Mailer) regulations.
Some of the key points to consider when determining if a mailpiece will be automation compatible:
Maximum Size – 6” x 10-1/2”
Maximum Weight – 3 ounces
Tabbing – mailpieces up to 1 ounce need 2-1” non perforated tabs and mailpieces over 1 ounce need 2-1 ½” non perforated tabs
Clean Release Glue – up to 1 ounce need 3-3/8” glue spots and over 1 ounce need 4-3/8” glue spots
Stock Weight – mailpieces up to 1 ounce 70# book weight minimum and over 1 ounce – 80# book minimum
Final fold location – if the final fold is horizontal it must be at the bottom
They are many other nuances to what can and can’t be done, but the above covers the basic areas that we are most involved with. If you want to learn more from one of McCormick Armstrong’s USPS Certified Mail Managers, give us a call at 316-264-1363 or see us at www.mccormickarmstrong.com. We’ll have you dancing Gangnam Style!!