The Direct Mail Printer is in the best horizontal market for growth. The Direct Marketing Association (DMA) has stated that the growth for Direct Mail through 2014 will exceed 3% per year growth. A study released by the Rochester Institute of Technology (RIT) places direct mail as the strongest marketing channel for ROI at 37%. It further states that it is the best tool for customer acquisition at 34%. The Data Print Distribution (DPD) has a study that showed a significant increase in purchases for online shopping for those that received catalogs. Surveys of 6,400 shoppers showed an increase in spend of more than $21 million.
These statistics bode well for direct mail marketing and the direct mail printers who support this marketing channel. Where the rubber meets the road in choosing the right direct mail printer for you, is to choose the one that has an authoritative approach. You need a direct mail printer who will be an industry expert giving you solutions as to the methodology behind increasing your ROI. In addition, it’s vital to manage the database using database marketing to enhance your lead generation.
McCormick Armstrong is a Commercial Printer that is strong in direct mail printing as well as database marking. With state of the art technology, over 110 years of experience and strategically located in Wichita, KS, McCormick Armstrong will help steer your direct mail marking on a path of increased ROI. Go to www.mccormickarmstrong.com