In this current economic climate, where many companies are reducing their marketing budgets, there are those that have put an emphasis on marketing, specifically Direct Mail, in an effort to gain greater market share. The most successful organizations that have emerged from times of recession have done so through marketing and advertising, where direct mail was a critical component of their strategic plan. Why and how did they take a lemon and turn it into lemonade?
Direct mail, if implemented correctly, is the most beneficial way to contact your marketplace, whether you are Business to Business or Business to Consumer. It’s targeted, personal, flexible and measurable, and can be implemented in any vertical market. The key to a successful campaign is threefold: 1-Have a database that is up to date and ties directly to your audience; 2-Have compelling art and a message that has relevance to your market-(make it stand out); 3-Have the ability to follow up on the campaign, analyzing the ROI to augment future campaigns appropriately.
There are many forms of direct mail, from personalized multimedia using Purls and QR codes, to a mass approach with a consistent message to your target audience. The key is keeping your costs of distribution down and your results high. What form of direct mail is best for your organization? Look for a consultative, solutions-oriented team to partner with you and create great results, with a customized action plan specific to your goals.
McCormick Armstrong is located strategically in the center of the country, with the expertise and high tech manufacturing capabilities that will simplify your logistics and grow your sales profitably. Armed with Database Management, USPS Mailpiece Quality Control (MQC) certified personnel, and a full array of options for warehousing, fulfillment and distribution, we can get your product to market saving you money while we increase your bottom line.
Here are some useful web sites to learn more about marketing effectively:
The American Marketing Association www.marketingpower.com
US Postage Calculator dbcalc.usps.gov
Or better yet, let McCormick Armstrong’s experience and expertise go to work for you today.
Contact us at firstname.lastname@example.org