PIA Mid America recently hosted a WebEx seminar. The speaker was Ryan T. Sauers, President of Sauers Consulting Strategies www.raynsauers.com . The topic was entitled Equipment Free Solutions. The message in a nutshell was that marketing through the use of print is, and will continue to change exponentially. Everyone is extremely busy and completion is fierce. We are globally connected and facing information overload. In eight short years, by 2020, 51% of all those in the workforce will have been born after 1981. This puts 41% of the demographics as part of the “internet” generation (generation Y). As B2B consumers, their wants are changing and so should how we market to them. They don’t want to know the details and want to be educated in a “broad brush” manner. Printing is becoming viewed more as a commodity, which requires a different approach to market it as a viable tool to increase sales and the ROI of a marketing budget. To understand more about print as a marketing medium, go to http://www.printisbig.com .
So how do we approach this new demographic from a marketing perspective? It’s not enough to have the best delivery, price and quality. They want more. This new demographic is comprised of buyers that want solutions; that want you to make their life easier; that understand little about the technical aspects of print marketing and see their role as a burden. As stated in a previous blog, the marketplace is starving for a consultive and integrated approach to solve their marketing needs. We need to care about the client and see things through their eyes. McCormick Armstrong understands the changing marketing demographics that are occurring and is positioned to maximize the value that the marketplace will receive for their printed products. Call us today at 316-264-1363 or check us out on our website at www.mccormickarmstrong.com.