- Study other brochures: Before you build your first home you probably want to look at what others have done to gain ideas of things you may want or not want in your own home. The construction of a brochure is a little simpler and easier to change but the importance of acquiring some perspective remains.
- Focus on the purpose of your brochure and who you are targeting: Is the purpose of your brochure to educate or sell? Or is it a little of both? Solidifying the objective of the brochure needs to be done in order for the content to be properly directed towards the reader.
- Developing attention grabbing headlines and quality pictures: As you know, a reader’s attention span can be very brief and most people who pick up a brochure are simply skimming for relevant information. That’s why you need to present the reader with compelling headlines that provides them with quick insight on the following content and hopefully motivates them to read further. Pictures also have the ability to enhance the visualization process a reader may have while reading. It is important to include high-quality pictures to maximize the idea that “a picture is worth a thousand words.”
- List most important details but focus on customer benefits: The customer is always #1! You should have already identified what type of reader you are targeting so make sure your content creates value for that sort of target customer. The amount of general information and/or selling points will depend on the purpose of your brochure.
- Arrange your thoughts in a manner that will flow: Focus on the design of your brochure and how it will allow the reader to move from one topic to the next with ease. First appearances are everything, even when it comes to brochures, so a complicated looking brochure is sure to deter anyone from even reading it.
- Have a call to action and make it simple and easy to take action: As a marketing tool, brochures are meant to make people aware of the purpose your business serves and how it can help potential clients be successful. Let the reader know what you want them to do with the information you have provided and how they can contact you.
- Revise and Finalize: I would advise that you make time for a discussion with co-workers who may have additional, applicable insight on the content and layout of the brochure. Before you decide to put ink to paper, check with your printing provider for suggestions on the most economical design that fits your needs.
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